Resources

White papers

Shifting Sands: The Tourism Ecosystem in Transformation
April, 2001 © Anna Pollock and Leon Benjamin, Desticorp Ltd.
PDF format download, 2.59 MB.

Dancing with the Customer: The Next Copernican Revolution
Anna Pollock, Founder and CEO of DestiCorp Limited, March 20th, 2002
© Anna Pollock, Desticorp Ltd.
PDF format download, 92 KB.

Where's Copernicus When You Need Him? Part 1
Anna Pollock, Founder and CEO of DestiCorp Limited, March 20th, 2002
© Anna Pollock, Desticorp Ltd.
MS Word format download, 45 KB.

Marketing in the New Economy: When Push Comes to Pull
Anna Pollock, Founder and CEO of DestiCorp Limited, March 20th, 2002
© Anna Pollock, Desticorp Ltd.
MS Word format download, 65 KB.

Customers: The G-force that will Pull Web Services into the Frame
Anna Pollock, Founder and CEO of DestiCorp Limited, March 20th, 2002
© Anna Pollock, Desticorp Ltd.
MS Word format download, 47 KB.

Why Web Services and Grid Computing will Turn the Travel Industry on Its Head — and Why That's a Good Thing!
Anna Pollock and Leon Benjamin, Desticorp Ltd, Co-founders of DestiCorp Limited, April 15th, 2002
© Anna Pollock and Leon Benjamin, Desticorp Ltd.
MS Word format download, 83 KB.

Leon Benjamin's Winning By Sharing Blog
Visit http://winningbysharing.typepad.com to read Desticorp co-founder Leon Benjamin's blog on topics relating to his book 'Winning by Sharing': the future of work, social software, onilne community, and their impact on business and society.

Influences

Our evolving work around Destination Webs © was initially stimulated by Tapscott, Ticoll and Lowry in their ground-breaking book Digital Capital (2000) where a business web was defined as:

• A distinct system of suppliers, distributors, commerce service providers, infrastructure providers and customers that use the Internet for their primary business communication and transactions — Digital Capital, page four.
  
  
• In b-webs internetworked, fluid — sometimes highly structured, sometimes amorphous — sets of contributors come together to create value for customers and wealth for their shareholders. In the most elegant of b-webs, each participant focuses on a limited set of core competencies, the things that it does best — Digital Capital, page 17.

Either since, concurrently or before, a number of writers have conceived a similar phenomenon emerging as a result of the digital connections created between enterprises and customers by the Internet.

Patricia Seybold conceived of a Customer Scenario Net in her book The Customer Revolution; David Aldrich talks about the Digital Value Network in Mastering the Digital Market Place; Alvin Toffler as long ago as the 70's in FutureShock foretold the emergence of an "adhocracy" — an organisation without borders in which individuals self-organise and operate against a set of shared goals.

Other influencers include: Michael Rothschild author of Bionomics: Economy as Ecosystem (1990); James Moore author of Death of Competition (1996) and most recently Thomas Power and George Jerjian, authors of Ecosystem: Living the 12 Principles of the Networked Economy (2001)are each responsible for introducing ecological principles to business. More recently (2001) authors Camrass and Farncombe draw from physics and introduce the notion of The Atomic Corporation - their lucid analysis of the disaggregation of large corporations into effective "business atoms" has significant relevance to the major corporate players in the travel and tourism industry.