About DestiCorp

DestiCorp is a futures-oriented, strategic planning consultancy with a unique blend of competencies in market analysis, strategic change, trend dynamics and technology. We help our clients see “the big picture”; understand and evaluate the major change factors affecting their future; and evaluate their responses.

In the global networked economy, power is shifting away from the company to the individual be they acting as consumers, employees, investors or stakeholders. As the values of those individuals are changing so rapidly and fundamentally, the implications for business are equally huge and radical.

Are you ready for the next, really big quake?

Travel, tourism and hospitality executives are bombarded with forecasts, pundit analyses and trend information on a daily basis. Meant to be helpful and stimulating, the volume, the contradictions and complexities more often induce denial, paralysis and bewilderment. 

It's easier to focus on the tactical and operational. Unfortunately, obsession with quarterly results aids and encourages short term, blinkered thinking. Companies pay lip service to "thinking outside the box" but, realistically, prefer the safe confines of their boardrooms and trusted community of "experienced" advisors.

This stance is pure folly. At times of such fundamental change and dislocation, strategic not tactical thinking is vital. Does your organisation need a Wake Up Call? What's it going to take to see that it's not business as usual - and if your business is conducted that way, then its days are numbered?

Global business is being conducted along a fault line separating two very different continents of thought; i.e. two ways of viewing the world and our role as human beings in it. One tectonic plate is sliding beneath another and friction produces shocks and turbulence along the way. 

DestiCorp supplies the travel, tourism and hospitality industry with an Early Warning System !

Invest NOW in understanding what's going on beneath the surface and the interplay of forces and your chances of anticipating when and where the next shock will occur begin to improve.

We've made it our business to study the tectonic forces and shock lines in order to anticipate likely outcomes and danger zones. We then work with senior executives and your teams to identify and evaluate potential responses. 

Remember, responses aren't always reactive and defensive. The most successful companies are those that anticipated a new fissure, interpreted at as an opportunity and then moved with speed and determination to fill the crack!

We believe that winning destinations and winning companies in travel and tourism will be those who:

• Understand the magnitude, nature and pace of change and have developed a responsive, adaptive workforce, empowered to respond intelligently and creatively;
• Are obsessed with customer care and collaborate with them as co-creators of relevant products and services;
• Sustain brands that are based on trust, transparency and authenticity;
• Can attract the talent needed to develop the imaginative, customer-responsive, meaningful experiences demanded by tomorrow’s tourist;
• Are immune to the threats of “experience industrialisation” and commoditisation;
• Embrace web-based technologies to cut costs and enable effective inter-enterprise collaboration; and
• Can demonstrate at their core a commitment to making the planet a better place.

To learn more about CHANGE and how you might access our Early Warning System, click here!

So what does your company stand for?

The competition for employees, customers, investors and community support will stiffen as economic development throughout Asia, South America and parts of Africa strengthen the appeal and accessibility of developing destinations, spawn new companies and open up new markets.

The traditional levers that have been deployed to attract customers (price and loyalty bribes); employees (salary and benefits) and investors (financial return) are proving insufficient, in and of themselves, to differentiate companies and destinations.

Increasingly, individuals are asking suppliers, employers and businesses to identify their core brand values, to declare a mission and purpose beyond making a profit. Global connectivity is fostering greater peer to peer communication, and demands for transparency and authenticity are making it harder for the manufacturer’s of “corporate speak and spin” to sustain any attention. The travel customer and destination visitor has an excess of choice and mobility. Earning their custom will depend on your ability to show you care; that you understand the social and environmental costs associated with the development and supply of your products and experiences and are taking steps to minimise them.

DestiCorp believes that the tourism industry, if practiced with care, has enormous potential for good. The concept of recreation is rooted in a desire to restore and renew; the word holiday comes from the root “holy” or healing day, when balance is restored. As environmental indicators continue to worsen and human societies look to address causes, it will be incumbent on the travel and tourism to demonstrate that it is part of the solution not the problem. This will require a combination of ruthless self honesty combined with a genuine commitment to find ways of conducting business with a reduced environmental footprint. In this context, we believe that winning destinations and companies will be those who:

• Demonstrate that they are working diligently towards carbon neutrality;
• Foster cultural and bio-physical diversity and authenticity;
• Care about the total well-being of their guests and employees;
• Take responsibility for contributing net benefits to the community in which they make their living; and
• Act responsibly to the other members of the ecosystem on which their activities depend.

In this regard, DestiCorp is supported by its sister company, Business For Good, which was founded to help foster concepts of servant leadership and social enterprise. We believe that, as business is the most pervasive and powerful institution on the planet with a unique track record for creating wealth, it has both a responsibility and a capacity for wealth distribution and ensuring its application to reducing human suffering and environmental damage. To learn more about the importance of social enterprise within the travel and tourism domain and its relevance to the sustainability of tourism enterprises, read Cause: A Duty of Care