DestiCorp — An Introduction

DestiCorp Limited is a "thinking" consultancy, leading the field in innovative concepts, models and applications for the travel and tourism industry. Often described as "business seers", who have an uncanny ability to "suss what's really going on", we're also pragmatists and practitioners who help our clients navigate through the turbulent storm of change and dislocation with practical advice for action.

Our Focus

Strategic Response to Change : we go beneath superficial trends to the deeper, silent tectonic forces that are causing system change. We act as your "early warning system". Our strength lies in identifying the real change drivers and spotting the interrelationships between them. Our skill: "joining up the dots"; seeing the big picture; "getting it" and helping our clients adapt to increasingly unpredictable, volatile circumstances. Are you ready for the big quake?

Cause, Community, People and Values : companies are not inanimate machines to be re-engineered but complex, living organisms made up of self-aware, self-directed individuals whose values and belief systems are constantly evolving. We understand the new rules and relationships operating in a network economy in which power has shifted in favour of individual customers, who are travelling for different reasons, who no longer respect traditional marketing channels, and who know they have the power to destroy as well as sustain companies and destinations. So what does your company stand for?

Technology : we look beyond the gadgets and gizmos to the strategic impacts and implications of an increasingly connected intelligent society. Our focus: technologies and strategies that enable conversations and personalisation; that enrich the encounter between guest and host; and that contribute to sustainability. Review our Links section to learn more.

Destinations : we believe that the destination is more than just a place, and more than just the recipient of visitors and beneficiary of their spending. Destinations are the primary organising principle responsible for maintaining harmony and balance in the tourism ecosystem. As critical network hubs, tourism destinations can and should play a leadership role in their overall management and sustenance. We show our destination clients "how" as well as "why". Review our Destinations section to learn more.